Illustrative deployment

This story is an anonymized composite drawn from the segment research. Numbers stay illustrative until real customers come onboard — no brand names, no real operators, no real revenue figures.

Case study · Roofing & home services

Storm season calls turned into booked inspections the same hour.

A residential roofer running two offices with a heavy storm season spike. Missed inbound calls were the leak — a sales rep in the field couldn’t get back fast enough. The fix was a single speed to lead backstop across form + voice + chat, with a two way booking straight into the inspection calendar.

Profile · Southeast residential roofer + adjacent trades · 2 office · ~95 form submit leads / month + ~60 inbound calls / month

  • Jobber
  • RingCentral
  • Google Calendar
  • NiceJob

Before vs. after

What shifted in the first ninety days.

Inbound call → live answer

Before54%
After96%

Form submit → first human touchpoint

Before1.4 hr
After<30 sec

Lead → booked inspection

Before23%
After44%

Reviews posted · monthly average

Before6
After41

Owner perspective

In storm season we get a fifty-call morning and most of it used to go to voicemail. After we wired Bellhook in, the answering rate jumped, the inspections booked themselves, and the follow-up cadence kept the warm leads warm until the homeowner was ready to sign. We stopped hiring seasonal front-desk help, which used to be the only way we survived the spike.

Operations lead · 15 years in residential roofingRoofing & home services

System stack

What we wired into this business.

The stack already running on day one — composed across the four workflow layers Bellhook covers.

  • Reception

    • RingCentral call capture
    • Jobber contact intake
    • AI voice triage (TCPA safe)

  • Booking

    • Google Calendar two way
    • Per crew dispatch rules
    • Storm season overflow routing

  • Reviews

    • NiceJob post-completion request
    • Insurance-claim workflow tag
    • Google Business Profile push

  • Follow-up

    • Quote follow-up · 5 step
    • Adjuster-coordination thread
    • Dormant lead revival · 90 day

Results

What the business walked away with.

  • ✓Roughly 70 additional booked inspections across one storm season, with conversion on those inspections running ~10 points above the prior baseline.
  • ✓The after hours gap closed: 41% of inbound calls now reach a live human or an AI voice within the TCPA safe window, up from 14% before deployment.
  • ✓Compliance posture documented end-to-end: a written consent proof is captured before the first AI voice call and stored against the lead record.

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